The Army of Dust Nerds
In the future, when buying a Nilfisk vacuum cleaner, be sure to buy it from a certified Nilfisk “Dust Nerd”.
Company recently announced the launch of the Nilfisk Dust Academy and “Dust Nerd” program helping retailers and sales representatives to establish a consumer’s needs and close the sale.
The Dust Nerds will know the differences among particular Nilfisk vacuum models and should be able to explain benefits of important vacuum cleaner features like suction, dust pick-up, filtration or low noise.
Dust Nerds will ask prospective customers series of slick questions e.g. “how large is your home?”, “do you have carpet or hard floors?”, “do you suffery any allergies?”, “do you have a dog?”… and based upon the answers they will recommend customers the best possible Nilfisk appliance.
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